Top 5 Misconceptions of B2B Video Production
"There is no greater agony than bearing an untold story inside you." Maya Angelou With simplicity and grace, Maya Angelou gets to the heart of storytelling: we tell stories because we must. While true on a personal level, it is equally pertinent to brands. Your business has untold stories inside it.
Top 5 Tips to Improve Your Corporate Storytelling
Communicating with tales of creation, of daring, of family, of battles, of struggles and triumphs is as old as humanity itself. The art of storytelling has been honed over millennia, and our ancestors cut their teeth on legends and narratives with which they connected and from which they learned.
Lincoln and the Commercials You Love to Hate
Hear the Podcast Episode Now
You’ve seen them. You hate them. You’ve asked yourself, “What in the world is Matthew McConaughey thinking?!” Lincoln struck gold with its series of ads featuring the Oscar-award winning actor. But why? How did they turn profound nonsense into business-building results?“Your Story. Told Differently.” The Meaning Behind the Motto
It’s a slogan. It’s a tagline. It’d look pretty good on a t-shirt. But what does “Your Story. Told Differently” actually mean to us? More importantly, what does it mean to you?
B2C vs. B2B Videos: Guess Who’s Winning?
What’s the difference between B2B and B2C videos? Glad you asked.
3 Musts for Video Marketing in 2019
100% of all New Year’s resolutions fail. And 73.6% of all statistics are made up. The point is this: it’s hard to change how you are, how you act, how you live your life just because the calendar flips to another year. So let’s throw away the resolutions and set ourselves up for success with three simple video marketing must-dos. Don’t worry: they’re also can-dos.