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Adam Grubb Media Promotional Products Indiana

Helping you identify, create, and promote powerful stories of your brand.

Mon – Fri: 07:00 am – 05:00 pm
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April 2019

We all love Geico commercials. And the insurance company isn’t shy about spending $1.18 billion annually to ensure that we have “15 minutes can save you 15% or more on car insurance” branded into our subconscious. Ford, Samsung, Alphabet (Google’s parent company), and Verizon all have $2.5 billion advertising budgets, and Nike just does it to the tune of $3.58 billion.

Which is harder to create: a short story or a novel? Most writers will tell you a short story is far more challenging. With a novel, you have 100,000 words to weave your tale and meander up to the point. With a short story, you have to get the job done in 15,000 or so. The same is true of a commercial. In 30 to 90 seconds, you need to capture your audience’s attention and deliver your message  — with impact.