Think about a time you listened to a story: not just any story, a great story. Even if it is about a topic in which you have no real interest, you find yourself getting swept up. The excitement, energy, and passion is contagious. (By the way, this is how I ended up with a wine club membership with 12 bottles shipped to my home when I don’t even care for wine… I bought the story.) Your prospects and customers do have an interest in your products or services; what they need now is context. How will it better their lives? Make them easier, more streamlined, enjoyable, rewarding? And, most fundamentally, how does it work? The demo video is a powerful format for capturing their attention — and leveraging it into sales.
What did we do before the internet, besides talk to people in their actual faces? How did we find out if penguins have knees, whether “funner” is a real word, what Obama’s last name is, or how to win the lottery? (All, by the way, real questions people have asked Google.) We have a wealth of information at our fingertips, and, believe it or not, most of us use it to find solutions to real problems and challenges. With educational video, your brand has the opportunity to become a trusted resource for prospects and customers. And what could be funner than that?