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4 things to consider when creating social media content

With the latest changes announced by Facebook, it’s become even more clear the importance of creating and sharing meaningful content on social media. New restrictions may make it more difficult to organically share your content – but not impossible.

The fact of the matter is that anybody can make a video these days. I don’t know a single person that doesn’t carry around a smartphone with them everywhere they go, ready to take a picture or film a video at a moment’s notice.

The thing is, just because you can create content at the drop of a hat without a strategy behind it, doesn’t mean you should.

So let’s cut to the chase. How do you create social media content that will bust through the rest of the white noise out there? Here are four things we at AGM think you should keep in mind before posting any content to Facebook (or your other social channels for that matter):

  • Is it memorable?
  • Is it unique?
  • Does it evoke an emotion?
  • Does it tell your story?

Now there’s not one hard-and-fast rule for how to accomplish these things. The bottom line is that you want whatever you’re putting out there to make an impact. We’re not saying it has to be a jaw-dropping, earth-shaking, life-changing type of impact. But it should at least make your followers stop, reflect, and want to share your message with their network.

The worst thing you can do is push out content just for the sake of pushing out content. You need to have a strategy. You need to have a game plan. Without a plan, a video is just a video. The good news is, we’ve taken the guess work out of starting a video strategy. Let us walk you through starting your corporate video strategy in five easy steps.

For more on this topic, visit our Video Design page or sign up for our newsletter to get the latest tips, trends and video strategy insights right in your inbox.