After “It’s a Wrap”: 5 Ways to Maximize The Impact of Your Business Videos
You’ve just created a great video. Congratulations. But you’re not done! Now it’s time to put this incredible asset to work for your business — and maximize your investment.
Video doesn’t have to be a standalone feature. It doesn’t to be the star of every single show. It can help support and strengthen other marketing efforts, including:
Pop a video into your blog posts. It’s easy; it’s relevant; it’s effective. The majority of consumers (72%) prefer video for receiving branded information, and this content is 43% more memorable. You can bolster your written message; and if people only click through for the video, they may be so engaged they’ll stay to read and/or complete a call to action.
Another reason to liven up your blogs: posts with video generate three times as many inbound links (i.e. links pointing to your site from others). This builds your authority and improves your search rankings — so more eyes will be pointed in your direction.
2. eBooks, Whitepapers, and Articles
The same goes here. eBooks, whitepapers, and long-form articles are great in terms of search engine optimization (SEO), lead generation, and, of course, delivering value to your audience. Adding video increases engagement and provides relevant supporting/supplementary information to make an effective tool even more powerful.
See how we did it with our eBook, Video Marketing for Your Business.
An oldie but a goodie: for B2B businesses, email is ranked as the most effective channel for revenue generation, and it is the third most influential source of information for their audiences. It can be impactful for B2Cs as well: consumers who purchase products via email spend 138% more, and email subscribers are three times more likely to share content on social media.
Give them a reason to click through when they see a message from your brand in their inbox. Video is just the enticement they need, boosting click-through rates by 200% to 300%. Whether you’re sending a personalized welcome message or a weekly newsletter with video content, you’ll grab their attention.
3. Social Media
There is no escaping social media. You need to be in this arena, and you need to break through the noise in people’s feeds. Posts with video earn 48% more views, and they’re tailor-made for sharing. Instagram, Facebook, Twitter, YouTube… they’re all ripe with the opportunity to get people talking about and interacting with your business.
4. Exclusive Content
The possibilities are endless. You can create exclusive videos for registered users, as enticements to provide contact information, as “thank you’s” when people complete a call to action, as e-learning courses…. as all of the above and then some. Video adds value and makes exclusive content hard to pass up.
5. Landing Pages
Your videos can live right on your website — and they should! When landing pages include video, conversion rates are bumped up by 86%. Can you afford to let that opportunity pass you by?
Depending on the purpose of the landing page, you can incorporate product demos, reviews, testimonials, how-tos, or, as we do with this short video on our homepage, a look inside your business culture:
Adam Grubb Productions has the resources and the know-how to create an end-to-end strategy that goes far beyond production. We answer the question: “What’s next?” so your videos become an integral part of your overall marketing efforts — and a major player in your success.
So, what’s next for you? Let’s start telling your story.