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The better a video is, the more effortless it appears. But make no mistake: the more effortless it looks, the more work when into creating it. Sure, there are videos that capture a magic moment with little to no planning - like the time Charlie bit his brother’s finger - but when it comes to marketing your brand, careful planning and meticulous execution throughout all the stages of film production is a must.

We love Apple, but they’ve managed to convince people that, with a shiny, slim, pricey piece of innovation, anyone can be a videographer. Point, shoot, slap on a filter you got from a 99¢ app, and done! But let’s ask ourselves a question: do you want a business asset that shows the same level of professionalism as the last cat video you watched? An experienced corporate videographer not only knows how to use the technical tools of their trade, but they also have the creative and artistic skills necessary to bring your story to life in a compelling, impactful way.

Do you need a video storyboard for your next brand documentary? If you want to attach a burdensome — and unnecessary — ball and chain to your project, by all means, yes: use a storyboard. If you want to tell your story differently, it’s time for a different approach to video production.

What do you do when you’re surfing in Australia or Indonesia, and you want to share your epic adventures with your friends and family? If it’s 2002 and you’re Nick Woodman, you put a camera in a waterproof case, clip it on the end of your surfboard, and make your loved ones insanely jealous. This is how GoPro was born. But it’s not how it became the action camera of adventure addicts and thrill-seekers.

How many times in the past year, month, week have you said to yourself, “We really need a video for that!” To showcase a product announcement, a grand opening, a fundraiser. To highlight your people and culture for potential employees. To liven up your Instagram Story. To reach B2B prospects and customers on LinkedIn. The list goes on and on - and yes, you do need a video for that! Stop saying it; start making it happen. AGP’s video production services are designed to meet your needs, and more importantly, to tell your story. Differently.

Consumers have an insatiable appetite for video, and they have an endless buffet of content from which to choose. By 2021, video will account for 81% of all internet traffic; we’re already watching 500 million hours of video a day on YouTube alone.

Is this your first time reading the Mind of AGM blog or visiting our website? First time seeing us on social? Do you trust us with your budget? With your brand or to tell your stories? No. Why should you! It’s our job to build that confidence, nurture it, and prove to you that we will tell your story, differently and with impact. You face the same task when it comes to your own customers and clients. The key to reaching your audience on an emotional level and building the foundation of effective relationships: video success stories.

Let’s start with a more targeted — and relevant — question: what can a promotional video company do for you? A reliable, creative partner can help you navigate the twisting, turning, ever-changing video marketing landscape and produce assets that drive your organization towards its goals. Create awareness. Reach potential customers. Engage

We all love Geico commercials. And the insurance company isn’t shy about spending $1.18 billion annually to ensure that we have “15 minutes can save you 15% or more on car insurance” branded into our subconscious. Ford, Samsung, Alphabet (Google’s parent company), and Verizon all have $2.5 billion advertising budgets, and Nike just does it to the tune of $3.58 billion.