Video Production FAQs
You know you need video. You know it can help you reach and engage your audience on a new level. And you know you have questions! Here are five that we hear frequently.
How To Incorporate Video Into Your Sales Strategy
Sales is a fast-paced, highly pressurized, and demanding line of work. Not quite a newsflash, we know. But are you using the right tools to maximize results — and minimize the stress? Incorporating video into your sales strategy can help you reach and engage your audience, stay top of mind, overcome objections, turn prospects into customers — and customers into brand advocates.
5 Steps to Incorporate Video Into Your Marketing Strategy
Prospect: I have a problem; I need some reliable information and a solution.
6 Archetypal Stories — and How to Determine Which Ones Your Brand Should Be Telling
What’s something every story has in common? They fall into one of these archetypes. Yes, every story known to man. While these models are as old as humanity itself, how you tell your brand stories determines whether your audience sees them as unique, fresh, and compelling.
Top 5 Misconceptions of B2B Video Production
"There is no greater agony than bearing an untold story inside you." Maya Angelou With simplicity and grace, Maya Angelou gets to the heart of storytelling: we tell stories because we must. While true on a personal level, it is equally pertinent to brands. Your business has untold stories inside it.
Top 5 Tips to Improve Your Corporate Storytelling
Communicating with tales of creation, of daring, of family, of battles, of struggles and triumphs is as old as humanity itself. The art of storytelling has been honed over millennia, and our ancestors cut their teeth on legends and narratives with which they connected and from which they learned.
Lincoln and the Commercials You Love to Hate
Hear the Podcast Episode Now
You’ve seen them. You hate them. You’ve asked yourself, “What in the world is Matthew McConaughey thinking?!” Lincoln struck gold with its series of ads featuring the Oscar-award winning actor. But why? How did they turn profound nonsense into business-building results?“Your Story. Told Differently.” The Meaning Behind the Motto
It’s a slogan. It’s a tagline. It’d look pretty good on a t-shirt. But what does “Your Story. Told Differently” actually mean to us? More importantly, what does it mean to you?
B2C vs. B2B Videos: Guess Who’s Winning?
What’s the difference between B2B and B2C videos? Glad you asked.