Top 5 Tips to Improve Your Corporate Storytelling
Communicating with tales of creation, of daring, of family, of battles, of struggles and triumphs is as old as humanity itself. The art of storytelling has been honed over millennia, and our ancestors cut their teeth on legends and narratives with which they connected and from which they learned.
Lincoln and the Commercials You Love to Hate
Hear the Podcast Episode Now
You’ve seen them. You hate them. You’ve asked yourself, “What in the world is Matthew McConaughey thinking?!” Lincoln struck gold with its series of ads featuring the Oscar-award winning actor. But why? How did they turn profound nonsense into business-building results?“Your Story. Told Differently.” The Meaning Behind the Motto
It’s a slogan. It’s a tagline. It’d look pretty good on a t-shirt. But what does “Your Story. Told Differently” actually mean to us? More importantly, what does it mean to you?
B2C vs. B2B Videos: Guess Who’s Winning?
What’s the difference between B2B and B2C videos? Glad you asked.
3 Musts for Video Marketing in 2019
100% of all New Year’s resolutions fail. And 73.6% of all statistics are made up. The point is this: it’s hard to change how you are, how you act, how you live your life just because the calendar flips to another year. So let’s throw away the resolutions and set ourselves up for success with three simple video marketing must-dos. Don’t worry: they’re also can-dos.
The Powerful Story of Wine
$2,400. That’s right, there is now an actual price you can attach to an employee or owner telling me a story about their business and product.
Is Your Video Marketing Strategy Missing This Key Ingredient?
Remember Charlie Brown and the Peanuts gang? Of course! It’s a classic. Now, think about the teacher: "Wah wah woh wah wah."
The car commercial that literally drove traffic
AGGGHHHHH! The sound you just “heard” was admiration. It was a head shake and a tip of the cap. It was respect met immediately with envy. It was the sound I made after watching a video from L.A. producer and director, Max Lanman, that within two days of its launch had
Are you typecasting yourself?
By Curtis Honeycutt – AGM Contributing Script Writer When an actor keeps getting cast in a similar roles based on past performances or appearances, that is called typecasting. It’s why Jennifer Aniston typically plays the romantic comedy love interest and why Michael Cera often ends up playing the geeky, baby faced,
I hated a beloved movie star and comedian. Now I’m ashamed.
I have changed my mind about Billy Crystal. I like him. I never used to and I’m not sure why. I enjoyed City Slickers, I adore The Princess Bride and I love his impressions. Maybe it was the 19-minute song intro he seems to do on “The Oscars” that soured
What You Can Learn About Video Marketing From Terrible Political Ads
As you are aware, we are in the middle of an election year. That means rhetoric, Robo calls, empty promises, mindless debates with co-workers, and campaign commercials. It is the latter I would like to review with you. The problem with political commercials is two faceted - they are boring and all the