Think about a time you listened to a story: not just any story, a great story. Even if it is about a topic in which you have no real interest, you find yourself getting swept up. The excitement, energy, and passion is contagious. (By the way, this is how I ended up with a wine club membership with 12 bottles shipped to my home when I don’t even care for wine… I bought the story.) Your prospects and customers do have an interest in your products or services; what they need now is context. How will it better their lives? Make them easier, more streamlined, enjoyable, rewarding? And, most fundamentally, how does it work? The demo video is a powerful format for capturing their attention — and leveraging it into sales.
By Curtis Honeycutt – AGM Contributing Script Writer When an actor keeps getting cast in a similar roles based on past performances or appearances, that is called typecasting. It’s why Jennifer Aniston typically plays the romantic comedy love interest and why Michael Cera often ends up playing the geeky, baby faced,
I have changed my mind about Billy Crystal. I like him. I never used to and I’m not sure why. I enjoyed City Slickers, I adore The Princess Bride and I love his impressions. Maybe it was the 19-minute song intro he seems to do on “The Oscars” that soured
As you are aware, we are in the middle of an election year. That means rhetoric, Robo calls, empty promises, mindless debates with co-workers, and campaign commercials. It is the latter I would like to review with you. The problem with political commercials is two faceted - they are boring and all the