Video Content Marketing

Investing in quality video marketing is an effective way to get your product, brand, and message in front of your target audience. Videos can be posted to social media platforms, uploaded to websites, and even embedded in email marketing campaigns. There are several strategies that form the foundation of any successful

B2B marketing has some of the same components as business to consumer marketing. However, there are some important differences that make this type of marketing more of a challenge for many businesses in the Noblesville area to do on their own. Hiring a specialized company to create effective B2B video

Hiring a video production company is the best way to produce a professional marketing and branding video for your Noblesville business. To help provide the necessary information, a video production agency needs to understand the specifics of the project. Having the answers to several essential questions in advance allows you

A video is an exceptional marketing tool for any business. It has the ability to capture the attention of the viewer, create a personal message, and demonstrate a product or service in a way that is immediately understandable. This is true for top quality videos that are designed to enhance your

There was a time when every website, blog, and social media feed needed to have images. Without images in your content, you weren't going to elicit a lot of likes and - worst of all - Google wasn't going to rank your site very well. Recently, however, video production has stepped

Every once in a while, someone captures your thoughts so perfectly that there’s no need to have an original one of your own. Here, entrepreneur, investor, and influencer John Rampton gives sound advice for your sales video: "Teach the customer everything you know. Give away the farm. Honestly, they will be

How do you fold a fitted sheet? Apparently, the answer is not “crumple it into a ball and shove it into a drawer.” Who knew? Martha Stewart knew, and her instructional video on this topic went viral. Yes, ladies and gentlemen, a video about folding a sheet captivated nearly three

Think about a time you listened to a story: not just any story, a great story. Even if it is about a topic in which you have no real interest, you find yourself getting swept up. The excitement, energy, and passion is contagious. (By the way, this is how I ended up with a wine club membership with 12 bottles shipped to my home when I don’t even care for wine… I bought the story.) Your prospects and customers do have an interest in your products or services; what they need now is context. How will it better their lives? Make them easier, more streamlined, enjoyable, rewarding? And, most fundamentally, how does it work? The demo video is a powerful format for capturing their attention — and leveraging it into sales.

What did we do before the internet, besides talk to people in their actual faces? How did we find out if penguins have knees, whether “funner” is a real word, what Obama’s last name is, or how to win the lottery? (All, by the way, real questions people have asked Google.) We have a wealth of information at our fingertips, and, believe it or not, most of us use it to find solutions to real problems and challenges. With educational video, your brand has the opportunity to become a trusted resource for prospects and customers. And what could be funner than that?