Choosing the Right Video Style
Video comes in many formats to communicate various messages. The key is knowing what to use and when. Here are some examples of video types.
Social Media Videos
These videos are excellent for creating engagement with prospective customers and loyal clients. Short, to the point, and often interesting or thought-provoking, these videos demonstrate a powerful message people want to share.
Product Demo Videos
Make your complex product easy to understand with product demo videos. Break down exactly how they work, so your prospective buyers understand what they are getting.
Profiles and Case Studies
Showcase what your company has done for you through the example of your other clients or customers. Show how you work. Profile and case study videos can help to be proof of what your company has to offer.
Sometimes animation is the best way to communicate a message, even a large, powerful one. Animation is not just about comedy but can help to break down big topics with ease.
For those who are looking for a way to communicate a valuable amount of content in a way that is easy to understand, such as directions for the use of a product, instructional videos can work very well for this.
Podcast Production and Distribution
Podcasts are one of the most powerful tools for communicating a message. Creating videos of them helps people feel more connected and a part of the theme or message. They are also designed to provide a way for people to listen later when they have time.
Video has long been a valuable tool in the creation of TV commercials. If you are ready to reach a local audience, this may be one of the best ways to do that.
Internal Communication Videos
These videos are not just a tool for marketing. They can be used internally to help new employees learn steps or enable businesses to provide employees and stakeholders information they need on a product or service.
Company Story Videos
Tell the company’s story using video. Get the company’s message out there, so people feel connected to you.