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How B2B Video Marketing Differs from B2C and Other Video Marketing

How B2B Video Marketing Differs from B2C and Other Video Marketing

You may think all video marketing is the same. If so, you would be wrong. While video marketing messages are all designed to get potential customers to choose your goods or services, how you market your business depends on your intended customer base. Business to business (B2B) marketing differs from business to consumer (B2C) marketing because of what we know about purchasers. Consumers are much more likely to make decisions based on emotions, while business clients are more likely to make information-driven decisions. As a result, you need to keep these things in mind when choosing an agency for B2B video marketing Noblesville:

  • Branding
  • Targeting Your Audience
  • Building Relationships
  • Getting Sales


Just like B2C marketing, your B2B marketing needs to establish or reinforce your brand. However, you may want to tweak your brand for your business clients. What do businesses want from their partners or suppliers? Consistency, reliability, quality, and affordability. Those may not be the characteristics you emphasize in your B2C marketing, but they are things you want to reinforce in your B2B branding.

Targeting Your Audience

While your brand should be consistent, you should also be able to adjust it for your markets. Is choosing you a good business decision for a business client? If your video marketing does not clearly convey that it is, then you are missing something. So, you need to understand what your clients prioritize. Do they prioritize cost savings, deadlines, quality? When you understand what motivates your business clients, you can market to them, which is how you generate leads.

Getting Sales

It is not enough to get your videos in front of your desired audience, they have to motivate sales. In B2C marketing, we talk about the click to conversion rating. How many views do you need to translate into the customer taking the next step? In B2B marketing, it is not just about how many clients you can get, but about how many sales come with each client.