The Carmel Youth Assistance serves as an early intervention advocate for youth ages 3-17 who are facing challenging life circumstances. They take a holistic approach to coordinate the community’s vast array of talents, services and resources to help youth and empower parents and caregivers. CYAP provides tutoring, mentoring, and coordination of services from businesses, schools, government, and faith-based organizations, in addition to citizens in the community who want to lend their time and talents.
Historically the annual Carmel Gala – Design Bright Futures, to benefit the Carmel Youth Assistance Program – was able to host an in-person (sold out) gala, with a silent auction, raffle, entertainment and more! Due you to Covid, the 2020 gala was cancelled and it was looking like the same fate was to happen for 2021. The Carmel Youth Assistance Program reached out to Adam Grubb Media for possible solutions that would help to still bring in those valuable donations and support that is so greatly needed for their programs.
Adam Grubb Media recognized the impact that COVID-19 has had on nonprofits, creating total wreckage of the spring events season. In brainstorming solutions, Adam from AGM immediately recommended expanding the opportunity to take part in the gala by offering all activities from the comfort and safety of people’s homes through a virtual event. We also strategized videos to be promoted and created prior to the event supporting the Carmel youth assistance program.
With our integrated marketing program that included video production, live-streaming and hosting, AGM and their production team went live with the virtual Gala. The virtual stream was shown on Facebook, Carmel TV, and on the City of Carmel YouTube page with Adam as the host.
Viewers were encouraged to support the Carmel Youth Assistance Program by organizing a watch party with friends and tune into the Carmel Gala, Design Bright Futures, VIRTUALLY at a set time. Viewers had the opportunity to participate in the silent auction, raffle and more for free by registering at CarmelGala.org
Ultimately the production went off without a hitch and the client was very happy with all the community engagement and donations they received.
April 25, 2021