6 Archetypal Stories — and How to Determine Which Ones Your Brand Should Be Telling
What’s something every story has in common? They fall into one of these archetypes. Yes, every story known to man. While these models are as old as humanity itself, how you tell your brand stories determines whether your audience sees them as unique, fresh, and compelling.
Lincoln and the Commercials You Love to Hate
Hear the Podcast Episode Now
You’ve seen them. You hate them. You’ve asked yourself, “What in the world is Matthew McConaughey thinking?!” Lincoln struck gold with its series of ads featuring the Oscar-award winning actor. But why? How did they turn profound nonsense into business-building results?“Your Story. Told Differently.” The Meaning Behind the Motto
It’s a slogan. It’s a tagline. It’d look pretty good on a t-shirt. But what does “Your Story. Told Differently” actually mean to us? More importantly, what does it mean to you?
Is Your Video Marketing Strategy Missing This Key Ingredient?
Remember Charlie Brown and the Peanuts gang? Of course! It’s a classic. Now, think about the teacher: "Wah wah woh wah wah."
Are you typecasting yourself?
By Curtis Honeycutt – AGP Contributing Script Writer When an actor keeps getting cast in a similar roles based on past performances or appearances, that is called typecasting. It’s why Jennifer Aniston typically plays the romantic comedy love interest and why Michael Cera often ends up playing the geeky, baby faced,
I hated a beloved movie star and comedian. Now I’m ashamed.
I have changed my mind about Billy Crystal. I like him. I never used to and I’m not sure why. I enjoyed City Slickers, I adore The Princess Bride and I love his impressions. Maybe it was the 19-minute song intro he seems to do on “The Oscars” that soured