Lincoln and the Commercials You Love to Hate
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You’ve seen them. You hate them. You’ve asked yourself, “What in the world is Matthew McConaughey thinking?!” Lincoln struck gold with its series of ads featuring the Oscar-award winning actor. But why? How did they turn profound nonsense into business-building results?Micro-Video Content
You are sitting in your seat, looking at Instagram, glancing at your phone every 9 seconds and wishing for the afternoon break of the content conference to come sooner than later. A voice echos through the over-amplified speaker system, "Micro is not the same as long form but can be just as impactful if not