To those of you that have sat at a green light for longer than three seconds while the person in front of you sits idle, you will probably recognize the following phrase: “What are you waiting on?!”. That is also the same question many marketing professionals and advertising specialists are asking themselves
81%. That’s how many businesses use video as a marketing tool. But how many are using it effectively? More to the point: are you? Strip away the complexity of video marketing strategy for a moment and focus on these three critical steps: 1. Finding Your Incredible Story. Take a walk around your company. You
In today’s marketing process, having a video marketing agency to work with is perhaps one of the most important investments a company can make in their advertising campaigns, branding, and digital presence. Video is valuable – people engage with it, react to it, and they watch it, unlike long pieces
You’ve just created a great video. Congratulations. But you’re not done! Now it’s time to put this incredible asset to work for your business — and maximize your investment.
Prospect: I have a problem; I need some reliable information and a solution.
What’s something every story has in common? They fall into one of these archetypes. Yes, every story known to man. While these models are as old as humanity itself, how you tell your brand stories determines whether your audience sees them as unique, fresh, and compelling.
"There is no greater agony than bearing an untold story inside you." Maya Angelou With simplicity and grace, Maya Angelou gets to the heart of storytelling: we tell stories because we must. While true on a personal level, it is equally pertinent to brands. Your business has untold stories inside it.
Hear the Podcast Episode NowYou’ve seen them. You hate them. You’ve asked yourself, “What in the world is Matthew McConaughey thinking?!” Lincoln struck gold with its series of ads featuring the Oscar-award winning actor. But why? How did they turn profound nonsense into business-building results?
It’s a slogan. It’s a tagline. It’d look pretty good on a t-shirt. But what does “Your Story. Told Differently” actually mean to us? More importantly, what does it mean to you?