To those of you that have sat at a green light for longer than three seconds while the person in front of you sits idle, you will probably recognize the following phrase: “What are you waiting on?!”. That is also the same question many marketing professionals and advertising specialists are asking themselves
81%. That’s how many businesses use video as a marketing tool. But how many are using it effectively? More to the point: are you? Strip away the complexity of video marketing strategy for a moment and focus on these three critical steps: 1. Finding Your Incredible Story. Take a walk around your company. You
Sales is a fast-paced, highly pressurized, and demanding line of work. Not quite a newsflash, we know. But are you using the right tools to maximize results — and minimize the stress? Incorporating video into your sales strategy can help you reach and engage your audience, stay top of mind, overcome objections, turn prospects into customers — and customers into brand advocates.
What’s something every story has in common? They fall into one of these archetypes. Yes, every story known to man. While these models are as old as humanity itself, how you tell your brand stories determines whether your audience sees them as unique, fresh, and compelling.
Communicating with tales of creation, of daring, of family, of battles, of struggles and triumphs is as old as humanity itself. The art of storytelling has been honed over millennia, and our ancestors cut their teeth on legends and narratives with which they connected and from which they learned.