5 Steps to Incorporate Video Into Your Marketing Strategy
Prospect: I have a problem; I need some reliable information and a solution.
Top 5 Tips to Improve Your Corporate Storytelling
Communicating with tales of creation, of daring, of family, of battles, of struggles and triumphs is as old as humanity itself. The art of storytelling has been honed over millennia, and our ancestors cut their teeth on legends and narratives with which they connected and from which they learned.
Lincoln and the Commercials You Love to Hate
Hear the Podcast Episode Now
You’ve seen them. You hate them. You’ve asked yourself, “What in the world is Matthew McConaughey thinking?!” Lincoln struck gold with its series of ads featuring the Oscar-award winning actor. But why? How did they turn profound nonsense into business-building results?“Your Story. Told Differently.” The Meaning Behind the Motto
It’s a slogan. It’s a tagline. It’d look pretty good on a t-shirt. But what does “Your Story. Told Differently” actually mean to us? More importantly, what does it mean to you?
B2C vs. B2B Videos: Guess Who’s Winning?
What’s the difference between B2B and B2C videos? Glad you asked.
The Powerful Story of Wine
$2,400. That’s right, there is now an actual price you can attach to an employee or owner telling me a story about their business and product.
Is Your Video Marketing Strategy Missing This Key Ingredient?
Remember Charlie Brown and the Peanuts gang? Of course! It’s a classic. Now, think about the teacher: "Wah wah woh wah wah."