After “It’s a Wrap”: 5 Ways to Maximize The Impact of Your Business Videos
You’ve just created a great video. Congratulations. But you’re not done! Now it’s time to put this incredible asset to work for your business — and maximize your investment.
How To Incorporate Video Into Your Sales Strategy
Sales is a fast-paced, highly pressurized, and demanding line of work. Not quite a newsflash, we know. But are you using the right tools to maximize results — and minimize the stress? Incorporating video into your sales strategy can help you reach and engage your audience, stay top of mind, overcome objections, turn prospects into customers — and customers into brand advocates.
5 Steps to Incorporate Video Into Your Marketing Strategy
Prospect: I have a problem; I need some reliable information and a solution.
6 Archetypal Stories — and How to Determine Which Ones Your Brand Should Be Telling
What’s something every story has in common? They fall into one of these archetypes. Yes, every story known to man. While these models are as old as humanity itself, how you tell your brand stories determines whether your audience sees them as unique, fresh, and compelling.
Top 5 Tips to Improve Your Corporate Storytelling
Communicating with tales of creation, of daring, of family, of battles, of struggles and triumphs is as old as humanity itself. The art of storytelling has been honed over millennia, and our ancestors cut their teeth on legends and narratives with which they connected and from which they learned.
Lincoln and the Commercials You Love to Hate
Hear the Podcast Episode Now
You’ve seen them. You hate them. You’ve asked yourself, “What in the world is Matthew McConaughey thinking?!” Lincoln struck gold with its series of ads featuring the Oscar-award winning actor. But why? How did they turn profound nonsense into business-building results?“Your Story. Told Differently.” The Meaning Behind the Motto
It’s a slogan. It’s a tagline. It’d look pretty good on a t-shirt. But what does “Your Story. Told Differently” actually mean to us? More importantly, what does it mean to you?
B2C vs. B2B Videos: Guess Who’s Winning?
What’s the difference between B2B and B2C videos? Glad you asked.