Social Media Videos: What Makes a Good Video?
Social media videos are a valuable tool for many business owners. They provide a way not just to sell products or services but to build a brand's image. They also create a way for a company to engage with their clients to get information about their needs or pain points
Why a Video Marketing Agency Is So Critical to Promotion
In today’s marketing process, having a video marketing agency to work with is perhaps one of the most important investments a company can make in their advertising campaigns, branding, and digital presence. Video is valuable – people engage with it, react to it, and they watch it, unlike long pieces
The Benefits of B2B Video Marketing
A large majority of marketers say that business-to-business or B2B video marketing gives their company a positive return on investment or ROI. Many marketers are afraid to try video, because they think that it’s too pricey or too hard to measure the return on investment. But B2B video marketing has so
6 Factors Before You Pick a Video Production Company
Pick the right crew to help you create the video content you want. With videos becoming more and more popular, you’ll want to make sure they’re a part of your marketing strategy. Here are essential considerations you’ll need to factor into your hiring decision. Work Quality One of the
After “It’s a Wrap”: 5 Ways to Maximize The Impact of Your Business Videos
You’ve just created a great video. Congratulations. But you’re not done! Now it’s time to put this incredible asset to work for your business — and maximize your investment.
How To Incorporate Video Into Your Sales Strategy
Sales is a fast-paced, highly pressurized, and demanding line of work. Not quite a newsflash, we know. But are you using the right tools to maximize results — and minimize the stress? Incorporating video into your sales strategy can help you reach and engage your audience, stay top of mind, overcome objections, turn prospects into customers — and customers into brand advocates.
5 Steps to Incorporate Video Into Your Marketing Strategy
Prospect: I have a problem; I need some reliable information and a solution.
6 Archetypal Stories — and How to Determine Which Ones Your Brand Should Be Telling
What’s something every story has in common? They fall into one of these archetypes. Yes, every story known to man. While these models are as old as humanity itself, how you tell your brand stories determines whether your audience sees them as unique, fresh, and compelling.