81%. That’s how many businesses use video as a marketing tool. But how many are using it effectively? More to the point: are you? Strip away the complexity of video marketing strategy for a moment and focus on these three critical steps: 1. Finding Your Incredible Story. Take a walk around your company. You
Social media videos are a valuable tool for many business owners. They provide a way not just to sell products or services but to build a brand's image. They also create a way for a company to engage with their clients to get information about their needs or pain points
In today’s marketing process, having a video marketing agency to work with is perhaps one of the most important investments a company can make in their advertising campaigns, branding, and digital presence. Video is valuable – people engage with it, react to it, and they watch it, unlike long pieces
A large majority of marketers say that business-to-business or B2B video marketing gives their company a positive return on investment or ROI. Many marketers are afraid to try video, because they think that it’s too pricey or too hard to measure the return on investment. But B2B video marketing has so
Pick the right crew to help you create the video content you want. With videos becoming more and more popular, you’ll want to make sure they’re a part of your marketing strategy. Here are essential considerations you’ll need to factor into your hiring decision. Work Quality One of the
You’ve just created a great video. Congratulations. But you’re not done! Now it’s time to put this incredible asset to work for your business — and maximize your investment.
Sales is a fast-paced, highly pressurized, and demanding line of work. Not quite a newsflash, we know. But are you using the right tools to maximize results — and minimize the stress? Incorporating video into your sales strategy can help you reach and engage your audience, stay top of mind, overcome objections, turn prospects into customers — and customers into brand advocates.
Prospect: I have a problem; I need some reliable information and a solution.