Reynolds Concrete was tired of being just another “last name concrete company” when they approached the Haven team. Their hope was to generate more leads through a simple and functional website, and to put special emphasis on drawing new talent to join the team.
The Solution
Bringing the family business into the future presented a challenge for Ben Driskell. He turned to AGM/Haven to help define the brand and tell the story for Flatmade Concrete.
The goal was to modernize the Reynolds brand by creating a new name, logo and messaging. AGM/Haven pitched the name “Flatmade Concrete” and it stuck, standing out from the rest. This was the kickstart to the brand overhaul, informing all other decisions throughout the process. Following this came the company’s new, rugged logo, clear messaging and a brand voice that felt representative of the team behind the work.
ANCHOR STATEMENT:
We believe that quality, pride of work, and a product that lasts and looks amazing is more important than the typical who-can-do-it-cheaper approach. When the work is done our clients stand on concrete they can count on for years to come, concrete made right.
Adam Grubb Media helped bring Flatmade’s identity to life through thoughtfully designed brand collateral. We developed sleek, professional business cards that reflected the clean, modern aesthetic of their updated brand, along with custom promotional apparel that their team wears proudly on job sites and in the community. Every detail, from typography to texture, was chosen to reinforce Flatmade’s “Made Right Guarantee” and bold new presence in the market.
Finally, the company’s website was overhauled to reflect brand updates. Along with this came back-of-house updates such as refreshed site pages, CTAs and layouts.
Refreshed videos and images were created to embody the Flatmade team’s expertise and culture. These videos serve as a draw for both potential clients and potential team members as they capture what it is like to work with and for Flatmade Concrete.
READY TO GET STARTED?
say hello
It’s time for a different approach. A different process. A different kind of partner.